Engagements start with learning your business as well as your own team does: the value proposition, who you're actually selling to, what makes you different, and how visibility connects to revenue today. From there, a deep audit of your site and your competitors becomes the strategy that drives the work.
FIND A TIME FOR A FREE CONSULT →This is a retainer relationship, not a one-time report. The strategy evolves monthly as real performance data comes in, and you're working directly with me throughout, not handed off to an account team. Some of the work is owned directly, taxonomy, technical fixes, content, backlinks, and PR. For the rest, your internal team gets exact direction on what to build and why.
The priorities shift depending on what actually moves the needle for your business.
Law, home services, health, and wellness. Google Business Profile is often treated as more authoritative than the website itself for local AI Overviews, so profile management, NAP consistency, review volume, and hyperlocal content are the priority.
Most sites already rank for their own name. The real gap is content authoritative and specific enough for AI systems to cite as the answer, not just find.
Visibility usually breaks at the technical and product-content layer, especially after a platform migration, backed by review volume and offsite trust at scale.
Category pages are crowded with competitors saying the same thing. The gap is structuring content around real buyer questions and earning citation-worthy authority.
Retainers for this work typically run from $2,000 to $20,000 per month. Where a given engagement lands depends on how much offsite work is involved, how often we meet, and how much is actively changing in the business. A company acquiring another business and rethinking its site and offsite presence looks different from steady-state maintenance. Every engagement is scoped to fit the actual need and the actual budget.
A full review of your own site: technical SEO, structure, and on-site and off-site authority. Paired with a look at your competitors: where they're winning, their backlink presence, and how their content performs.
Some of it. For the rest, your internal team gets exact direction on what to build and why.
Monthly, as real performance data comes in. This is an ongoing relationship, not a one-time report.
Yes, that work is included and highly recommended. How brands show up offsite is only becoming more important as AI systems weigh outside signals, not just what's on your own site.
Traditional SEO gets you found in search results. This is built for how discovery actually works now, search engines and AI answer engines alike, and it's built to drive sales and leads, not just visibility.
Yes. For local and multi-location businesses, GBP is often the single most important asset in the mix. Google increasingly treats a well-maintained profile as more authoritative than the website itself for local AI Overviews, so profile completeness, NAP consistency, posting cadence, and review management are usually where the work matters most.